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Story Origin: A comprehensive marketing platform for Authors?

I often get asked by frustrated authors “How do I build my Author platform and my email list?” This is no mean feat and such a hugely overlooked part of marketing books. Too many authors simplistically think by throwing up a webpage and adding a link to their social media profiles it’s enough to sellContinue reading “Story Origin: A comprehensive marketing platform for Authors?”

How to promote a book on social media

You’ve poured your heart and soul into writing the best book you could possibly have written. But, to make it all worthwhile you could do with selling a few. The best advice you’ve received is to promote your book on social media. So here it is, the definitive article on how to promote a bookContinue reading “How to promote a book on social media”

Email Marketing: 5 reasons to utilise this strategy

In the digital world Email is a comparative dinosaur, having been invented 50 years ago this year. It still however remains a powerhouse of the modern digital age and will not be disappearing anytime soon. If you want to build an amazing community and monetise your assets then Email Marketing should be front and centreContinue reading “Email Marketing: 5 reasons to utilise this strategy”

Amazon Ads for Authors: 6 Ways To Make Yours Explosive

Amazon ads for Authors Intro It’s no secret that in order to sell lots of books you have to be great at book marketing. In the first part of a series of articles I’m going to focus on paid advertising, beginning with Amazon Ads for Authors. If you haven’t done them before, take a bigContinue reading “Amazon Ads for Authors: 6 Ways To Make Yours Explosive”

Instagram Marketing Strategy: How to avoid the 7 deadly pitfalls

Over the last few years the growth of Instagram has been tremendous. It has become a highly engaging visual platform with vast amounts of features and potential. As an author, if you get your Instagram marketing strategy correct you can connect with unlimited amounts of readers and forge long lasting friendships. In this article I’mContinue reading “Instagram Marketing Strategy: How to avoid the 7 deadly pitfalls”

Author Newsletter: 7 ways to boost your subscribers list

Ask any of the most successful authors out there about author newsletter and all will say it’s an integral part of their business. Many will say it’s the biggest contributing factor to their success. So how do you get a list? What do you include in your newsletters and how on earth do you getContinue reading “Author Newsletter: 7 ways to boost your subscribers list”

Copywriting skills: How to improve your book sales.

If you’d ask me a a few months ago I’d have said copy was something completely different to what I’d understand it to be now. Copy writing is the art of writing a short snappy sentence that lures readers in to looking at your book or product and ultimately with a bit of luck andContinue reading “Copywriting skills: How to improve your book sales.”

Amazon Self-Publishing: What you need to know before publishing a children’s book.

Publishing on Amazon Three months after self – publishing my first book on Amazon and this is the first time I’ve sat down and really reflected on what I’ve achieved. It’s been a whirlwind really and a steep, but extremely fun learning curve. Is there anything I could have done better? Oh yes, plenty ofContinue reading “Amazon Self-Publishing: What you need to know before publishing a children’s book.”