I often get asked by frustrated authors “How do I build my Author platform and my email list?” This is no mean feat and such a hugely overlooked part of marketing books. Too many authors simplistically think by throwing up a webpage and adding a link to their social media profiles it’s enough to sellContinue reading “Story Origin: A comprehensive marketing platform for Authors?”
Writing a book can seem like the difficult part until you realise you’re going to have to market your book to get it in front of the right readers. The task can seem overwhelming at first, especially to the less business minded writers. Don’t panic though, try these fantastic book promotion ideas to revive aContinue reading “5 amazing book promotion ideas for self publishing authors”
You’ve poured your heart and soul into writing the best book you could possibly have written. But, to make it all worthwhile you could do with selling a few. The best advice you’ve received is to promote your book on social media. So here it is, the definitive article on how to promote a bookContinue reading “How to promote a book on social media”
In the digital world Email is a comparative dinosaur, having been invented 50 years ago this year. It still however remains a powerhouse of the modern digital age and will not be disappearing anytime soon. If you want to build an amazing community and monetise your assets then Email Marketing should be front and centreContinue reading “Email Marketing: 5 reasons to utilise this strategy”
Book Marketing Introduction It’s no secret that in order to sell lots of books you have to be great at book marketing. In the first part of a series of articles I’m going to focus on paid advertising, beginning with Amazon Adverts. If you haven’t done them before, take a big breath, they are reallyContinue reading “Book Marketing: 6 Ways To Make Your Amazon Ads explosive”
Over the last few years the growth of Instagram has been tremendous. It has become a highly engaging visual platform with vast amounts of features and potential. As an author, if you get your Instagram marketing strategy correct you can connect with unlimited amounts of readers and forge long lasting friendships. In this article I’mContinue reading “Instagram Marketing Strategy: How to avoid the 7 deadly pitfalls”
Ask any of the most successful authors out there about author newsletter and all will say it’s an integral part of their business. Many will say it’s the biggest contributing factor to their success. So how do you get a list? What do you include in your newsletters and how on earth do you getContinue reading “Author Newsletter: 7 ways to boost your subscribers list”
Search engine optimisation or SEO for authors is the art of making your website or blog discoverable by the search engines. It’s all well and good producing a great looking author website but if it’s not hitting page one of Google then you’re missing out massively. When you’re searching online you rarely ever go past page one so the chances of your website being discovered on page ten are zero.